While I enjoyed running an online store that supported smaller Melbourne labels and brought lesser known labels to Australia for the first time, this enjoyment was not commensurate to the amount of money landing in my account at the end of the month.
As the "boutique" street wear boom took full flight, retail stores popped up all over Australia, many carrying the same brands as Yes Diggity. Sales declined and other avenues of work had to be explored, leaving Yes Diggity as an expensive side project that eventually had to be shut down.
All remaining stock was donated to charity and the end of an era was official seen.
Thank you to everyone that supported Yes Diggity back in the day.
Peace and much love,